Rio - the story behind the logo

22 July 2015

A logo that has to inspire performance and radiates unity and optimism.
That is how the creators logo of the summer Olympic Games of 2016 is presented.


The ‘Rio de Janeiro’ of the future is represented in the logo, and holds the ‘Carioca way of life’. The inhabitants of the city are called Carioca.

The colours, images and fonts are based on the warm Rio nature. The outlines symbolize a pebble, which represents the mountains, gardens and lagunes of the city.

Also, the shape looked like the shape of the Sugarloaf Mountain, which is the characteristic Rio de Janeiro mountain.

Watch the video and see how the logo was created.


Making of Rio 2016 from Tátil Design de Ideias on Vimeo.

Produção / Production : Mutante Filmes
Fotografia / Photography : Rodrigo Sampaio
Trilha sonora / Soundtrack : Pedro Bernardes